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Philip Western

I have a background in helping B2B and B2C SaaS companies scale. I've built out growth systems across SEO, paid ads, social media and events.


I got tired of seeing how marketing teams spend months discussing strategies and lose focus on the only metric that counts–meetings booked.


I know a lot of strategies that work, but cold email for B2B SaaS is the only fully scalable and predictable method I've found for getting demos at a reasonable price.


In my spare time, I'm the father of a toddler, a climber and a long-distance swimmer (up to 10k down in rivers and lakes).